Seeing Through the Illusion: Understanding Apple’s Mastery of the Media (@9to5mac)

Great series from 9to5mac’s Mark Gurman on Apple’s media and PR strategy in recent years, with particular focus on the transition from longtime head honcho Katie Cotton (a Steve Jobs loyalist) to the current setup: a split of PR duties between Steve Dowling and Natalie Kerris both of whom report to current CEO Tim Cook.