Cliff Kuang at Wired has the scoop and some insight into how the app was developed, along with some sample videos that are just stunning:
Eventually the duo uploaded video of the app in action to Instagram’s internal message board, where it received the ultimate blessing: a single comment from Instagram co-founder and CEO, Kevin Systrom. It simply declared, “This is cool.” This, in turn, egged them on to present their project to the wider group, at the company’s first “pitch-a-thon” for new creative tools, held last January.
Of course the fact that it’s even a separate app at all begs some questions to those who debate the merits of the single-purpose app/app constellation phenomenon:
The honchos at Instagram figured some users would grok the possibilities immediately and become obsessed with it. But most would ignore it. To built it into Instagram, you’d have to hide it, to keep the core app simple for its millions of users. This would be a double bind for Hyperlapse: Power users would find it annoying to use, if they found it at all, and everyday users would simply never look for it. So they split it off into its own product. “We didn’t want to create a special use that would just be hidden,” says Mike Krieger, Instagram’s co-founder and CTO.
Marc Andreessen (among others) has spoken of services that were at one point the exclusive province of the rich and well-connected that are now accessible to the masses. Even over the last ten years this philosophy bears itself out. Blogging platforms made everyone a writer. Social media made everyone a broadcaster. Smartphone cameras (and by extension, software like Instagram) made everyone a photographer. Will this make everyone a film producer? We’ll see.