Lyft-Off: Zimride’s Long Road To Overnight Success (@techcrunch)

Mostly the story of how Lyft came to be, through its predecessor, Zimride. It’s an interesting backstory. Much more interesting than the mudslinging, bottom-of-the-barrel tactics that Lyft and its sworn enemy Uber have been up to of late.

One minor quibble towards the end on the subject of ridesharing displacing car ownership. Ryan Lawler writes:

It’s also seeing adoption in a number of markets you might not consider highly dense cities — think places like Providence, R.I. That shows its model could extend to more suburban areas and help people get around even in places where car ownership is currently ubiquitous.

Providence, having been in it, is not San Francisco or New York. But it’s not suburbia either. It’s a mid-range city; a sprawling type place not unlike most cities in the U.S. where public transportation doesn’t reach large swarths of the city and hasn’t been built out mostly because it’s still relatively drivable. Ridesharing works in places like this because it gives people another option. But I’m less bullish on Uber and Lyft replacing car ownership entirely in these places unless traffic swells to the point where parking is unavailable and general road space is non-existent. The highway structure in most newer, growing cities is more robust than in cities on the coasts, which means it’s far easier to just drive yourself in most cases. This is even more pronounced in most of the rest of the country; both suburban havens that were built with cars in mind as well as rural areas. That’s why I think the narrative Uber investor Bill Gurley put forth re: ridesharing will take place asynchronously across the country. Car ownership will likely decline overall in places like New York, San Francisco and Chicago long before it happens throughout the rest of the country.

Podcast: Lyft’s Ryan Fujiu on Growth Strategies for Mobile and Elsewhere (@500Startups)

They talk about key mobile-specific challenges starting from about 16:00 to 19:00, along with pricing strategies and some strategies that worked for Lyft and Ryan’s last company, About.me. Good stuff.

Lyft Reached An Agreement With New York And Will Launch Today (@businessinsider)

After a two-week delay, ride-sharing startup Lyft will launch in New York City Friday night. But Lyft had to make some concessions. It can only use licensed vehicles from the TLC. Still, those concessions mean Lyft will be able to operate in all of New York’s boroughs, not just Brooklyn and Queens, which was the original plan.

Plan will go into effect at 7 PM tonight.

Lyft hit with restraining orders from NY Attorney General, Taxi Commission (@verge)

“We are in a legal process with local regulators today and will proceed accordingly,” Lyft spokesperson Erin Simpson said in a statement. “We always seek to work collaboratively with leaders in the interests of public safety and the community, as we’ve done successfully in cities and states across the country, and hope to find a path forward for ridesharing in New York.”