I went to the NYC Mobile Apps Meetup a few months ago over at Alley NYC, a co-working/event space in the heart of Midtown Manhattan. Erick Schonfeld, ex-TechCrunch editor was the guest. He was promoting the latest DEMO Conference to be held in San Francisco later in the summer. This latest iteration was specific to mobile, so naturally he was here to promote the event but also get a vibe for anyone working on anything mobile-specific that might be of interest to investors, press etc.
Anyway, Erick gave a solid State of the Union on the mobile landscape and we had a nice roundtable discussion at the end. I was talking to some folks afterwards who were lining up to meet him, pitch him, exchange cards etc. I didn’t anticipate doing it but for whatever reason, I ended up talking to him once my new friends were done with their pitches. I told him about our curated e-mail list. I didn’t even have the words halfway out of my mouth when he said:
“Why not a blog?”
“Well,” I said, “I wanted to start small and I feel like the list is a good way to build up an audience and some recognition before producing original content and I’m using lean methodologies to get a sense of whether or not this is something that people (and advertisers) would potentially pay money for and it’s a good way to test the waters and this day job and this 2 hour commute” and on and on I went. I had it all down.
“Yeah, but why not a blog?”
At this point, I can’t even remember what I said. But the truth was that I didn’t have a very good answer. My reasoning amounted to a bunch of bullshit excuses. The truth was that there was no reason why I couldn’t blog and produce original content.
I’d like to say it was Erick’s words that motivated me the very next day. But it didn’t. It took a few months and yet another disappointment from a (potential) employer to lift the cocoon of BS I was enveloping myself in. Things are much clearer now.
In any event, here it is. I’m blogging now. And I’m going to continue blogging. We’re going to cover the mobile & wearable space exclusively and focus on the startups that are ushering in an era of computing that goes beyond the increasingly truck-like PC.
Don’t worry. The list isn’t going away. In fact, it’s going to be more prominent than it’s ever been. I hope it’ll serve to augment what we report on and give you as clear an understanding of the mobile space as you’d find anywhere else.
Thanks for reading. Long live Breaktap.
August 13th, 2013