Ray Ozzie’s startup, Talko, wants to reinvent the phone call, starting with an iPhone app (@GeekWire)

What has Ray Ozzie been focusing on since leaving his position as Microsoft’s chief software architect? Here’s the answer. A new app and online service called Talko, from a company co-founded by the Lotus Notes creator and collaboration software pioneer, is aiming to bring the phone call into the modern era of cloud computing and connected devices.

Features include the ability to tag and bookmark specific moments of a call for easy reference and sharing afterward. For example, it’s possible to search all calls to find moments where a conversation was tagged #budget or #followup, or any other tag a user chooses. Users can also take and share photos with each other using the app during a call, and send text messages through the app.

This is interesting, although the recording calls part obviously requires consent on behalf of both parties. This has the potential to be super useful though. At some point in the future, the capability will be there to likely make manual tagging irrelevant and voice recognition will reach a point where an entire call will become searchable for content. But even if you have to tag instances in a call manually, that’s still a valuable thing to be able to have at your disposal, be it a work project, a to-do list for specific stores etc.

The Demons Of On-Demand (@techcrunch)

Covers a lot of the same ground as Liz Gannes’ “I Want It Now” Series for Re:Code. Because the “Uber for X” model is so pervasive across so many different categories, it’s hard to speak in generalities to say they’re either all derivatives of “first world problems,” for lazy and/or rich people or B. that they’re the future of jobs, commerce etc. I think the model works well in some instances and not in others.

The bigger thing to me is whether or not all of these, particularly ones that rely on physical transportation, can scale to suburbia. From Sarah’s piece:

Not only that, but I live outside the Valley – and outside the city – so the things that are built and hyped as the “future of local services” don’t really touch me at this time. At least, not unless I move. Or until they scale to suburbia and beyond – aka 50% of the world today. Still, despite this sort of separateness from a large part of the on-demand, sharing-economy movement, I understand that much of what first gets offered to the better-off city dweller may eventually trickle down to the everyman or everywoman. (Or at least, this is the argument.) While some things will only scale to the urban centers, others could come to small town/middle America.

If you think about it, even big companies like Seamless that were able to scale on-demand food delivery in cities 7-8 years ago were never able to scale out in suburbia. Can a service like Sprig move beyond the SFs/NYs/LAs and cater to the rest of the country? Not so sure. I think making services like that work will require developers and an accompanying thought process that exists outside of the typical Silicon Valley bubble.

Wearables, Payments, Chickens & Eggs (@stratechery)

Another great take on Apple’s entry into mobile payments from Ben Thompson, who believes the wearable device will be the centerpiece in making this happen:

That’s where Apple’s ability to move units simply because they are Apple becomes something that is an incredible weapon: suppose 10% of iPhone customers are willing to buy a wearable with some cool fitness functionality mainly because it’s built by Apple. Boom – suddenly there are 80 million wearables with payment functionality out in the wild. Moreover, the customers sporting said wearable are likely to be both vocal about their desire to use said payments, and high spenders to boot. That’s a very good way to spur merchants to install what will likely be a free payment device, available at your local Apple Store. 

He also argues that having this functionality baked into a watch or other wearable makes payments a very different proposition than having it done through the phone:

Moreover, I’d bet the difference between using a wearable for payment and using your phone will be greater than most people expect. I have no particular evidence for this outside of my own experience with keyless ignition systems in cars; the first time we got it, I thought it was a tremendous waste of money (it was part of a package); since then, I can not imagine buying a car without it. Saving a bit of hassle and a few seconds on a daily basis really adds up; it’s the type of subtle experience improvement that is Apple’s biggest differentiation.

A mobile scan via a watch that’s always at-the-ready and alleviates the friction associated with pulling out of a phone, opening the proper app etc.? Sign me up.

h/t MediaREDEF

Going where the money is (@asymco)

Horace Dediu with the smartest take on why exactly Apple is (potentially) taking the mobile payments route after so many have failed in similar endeavors:

But one word of caution: if Apple does enable payments it’s important to realize that being a (payment) bit pipe is not a particularly profitable business. It will undoubtedly bind value to the iOS devices which make it possible, but I don’t think there will be a direct capture of profit from the transactions themselves.

So for a company that facilitates the payment clearing system, the margins are likely to be very thin and with costs being non-zero it may be nearly a wash. The real impact of the decision to support payments will be in the aura surrounding the iOS ecosystem. An aura which will glow intensely.

And an aura that will do even more to perpetuate lock-in to current hardware, which is where the real value is; not in facilitating your 99 cent cup of coffee. Makes a lot of sense.

Apple courts fashionistas as smartwatch expectations mount (@Reuters)

Apple Inc has invited top fashion editors and bloggers in unprecedented numbers to its Tuesday launch gala, further evidence that the iPhone maker is preparing to take the wraps off a smartwatch. Apple is forging closer ties to the fashion world as it plots its foray into the fertile field of wearable technology, trying to win over a critical crowd that may prove crucial to the success of consumer gadgets worn around the body.

On The Audience for an iWatch

Analyst Ross Rubin for VentureBeat:

Ultimately, Apple’s competition in the smartwatch space is not Samsung, LG or Motorola, at least not with the products that they are shipping today. It is brands such as Tag Heuer and Movado, brands that represent premium quality and materials while still being affordable and relatively mass market compared to elite luxury brands such as Cartier and Rolex.

I just don’t agree with this. Not that the current competition is any kind of barometer for what smartwatches can be but the last part about typical “premium” watches. Those purchases are still made for very different reasons. Yes, in some ways, it can be argued that gadgets have become as much of a fashion statement as clothes and accessories. But I think most people continue to make their gadget-purchasing decisions based primarily on functionality rather than fashion.

Eventually, these two markets will probably converge. But in the near-term, I believe the audience for the iWatch, aside from tech geeks and Apple loyalists, will consist of a lot of first-time watch buyers who have stopped wearing wristwatches (because their smartphone can tell time) or with younger millenials, have never worn a watch at all. I don’t think the folks buying Swatches and Tag Heuer watches are necessarily going to gravitate towards an iWatch because they’re looking for something fashionable first and foremost; not a gadget.

Samsung and Oculus partner to create Gear VR, a virtual reality headset that uses the Note 4 (@engadget)

Facebook’s Oculus VR is creating the Rift. Sony’s PlayStation is creating Project Morpheus. Google is… well, Cardboard exists. And now Samsung’s getting in on the virtual reality action, announcing Gear VR at IFA 2014 today in Berlin, Germany. Gear VR is a virtual reality headset with a removable front cover where Samsung’s newly announced Note 4 slips in, acting as the screen

And what’s the first thing you’ll see when you strap on Gear VR? Oculus VR’s handiwork. The company behind the re-birth of virtual reality is partnering with Samsung on Gear VR: Samsung handles the hardware; Oculus offers up its software prowess.

Lyft-Off: Zimride’s Long Road To Overnight Success (@techcrunch)

Mostly the story of how Lyft came to be, through its predecessor, Zimride. It’s an interesting backstory. Much more interesting than the mudslinging, bottom-of-the-barrel tactics that Lyft and its sworn enemy Uber have been up to of late.

One minor quibble towards the end on the subject of ridesharing displacing car ownership. Ryan Lawler writes:

It’s also seeing adoption in a number of markets you might not consider highly dense cities — think places like Providence, R.I. That shows its model could extend to more suburban areas and help people get around even in places where car ownership is currently ubiquitous.

Providence, having been in it, is not San Francisco or New York. But it’s not suburbia either. It’s a mid-range city; a sprawling type place not unlike most cities in the U.S. where public transportation doesn’t reach large swarths of the city and hasn’t been built out mostly because it’s still relatively drivable. Ridesharing works in places like this because it gives people another option. But I’m less bullish on Uber and Lyft replacing car ownership entirely in these places unless traffic swells to the point where parking is unavailable and general road space is non-existent. The highway structure in most newer, growing cities is more robust than in cities on the coasts, which means it’s far easier to just drive yourself in most cases. This is even more pronounced in most of the rest of the country; both suburban havens that were built with cars in mind as well as rural areas. That’s why I think the narrative Uber investor Bill Gurley put forth re: ridesharing will take place asynchronously across the country. Car ownership will likely decline overall in places like New York, San Francisco and Chicago long before it happens throughout the rest of the country.

Seeing Through the Illusion: Understanding Apple’s Mastery of the Media (@9to5mac)

Great series from 9to5mac’s Mark Gurman on Apple’s media and PR strategy in recent years, with particular focus on the transition from longtime head honcho Katie Cotton (a Steve Jobs loyalist) to the current setup: a split of PR duties between Steve Dowling and Natalie Kerris both of whom report to current CEO Tim Cook.

Re:Code’s John Paczkowski: Apple Wearable Won’t Ship Until Next Year (@recode)

So that new wearable device Apple is introducing on September 9? It’s going to be a while before anyone is actually wearing it. Sources in position to know tell me it won’t arrive at market for a few months. “It’s not shipping anytime soon,” said one. So when does Apple plan to ship its eagerly anticipated wearable? That’s not clear, but my understanding is that we’re unlikely to see it at retail until after the holiday season — think early 2015. 

Even still, this is going to be one of the more eagerly anticipated Apple events in quite some time.

Riffing on Editorial Direction. Because it’s my blog.

When I first started Breaktap, I wanted to focus my writing on mobile startups. I had amassed an enormous collection of feeds after laying the groundwork for a mobile gaming startup I wanted to launch that I simply didn’t have the resources to pursue, both in domain expertise and in cash. I had feeds from “mobile” sections of the major tech blogs as well as those from independent developers like Marco Arment, Ray Wenderlich and others.

So the most obvious thing to write about at the time was the app ecosystem: stand-alone apps that were using the web to deliver some type of service in place of the traditional web browser. Even up until a few years ago, it was mostly uncharted waters and was at least somewhat equitable in terms of distribution.

But things have changed drastically over the last few years. Fewer and fewer apps are making it and the ones that do make it are, with very rare exception, offerings put out by the already dominant players in the field. Most of the time, these companies have at least one successful app in the marketplace. Sometimes several. The independent app developer has become, by and large, an endangered species. Both the closed ecosystem as well as the relative nonchalance on the part of Apple and Google to invest in new models of app discovery help drive this vicious circle and accompanying feedback loop. The result is a marketplace filled with a tiny number of apps making enormous sums of money and a sea of apps that are downloaded once (if even) and then largely ignored. The indie apps that do explode out of nowhere are almost always games and almost always have a short shelf life after their initial push. (see Flappy Bird)

Basically, I wonder if the stand-alone app landscape has hit a dead end. Startups have always been a zero-sum game, yes. But at this point, it’s almost gotten depressively bad. As in aspiring musicians that try out for American Idol may have a better chance to become the next Katy Perry than an app developer has of building an app that can even produce a livable salary, let alone a fortune.

What might help bring the buzz back to mobile? Context. Namely, mobile apps as an enabler for other connected devices. Chetan Sharma referred to it in one of his most recent papers as “connected intelligence.” It’s been called the “Internet of Things” or “M2M” by some. Whatever nomenclature you decide to use, smart devices are coming. The questions revolve around standards. First, what will be the underlying language linking them together and allowing them to talk to one another. Secondly, from where will all of these new, internet-connected objects be managed? While the former is still yet to be determined, the most likely place from which to control all of these things is going to be the smartphone. Will there be multiple hubs? Different apps for different groups of use cases (e.g. a smart home app that controls lighting, appliances, heating/cooling etc.) The apps are interesting but so are the objects that are going to be enabled with this technology.

To be clear, I’ll absolutely continue writing about new startups that leverage mobile as their primary business model. I’ll continue covering new apps, particularly from those startups who are able to find their way past the traffic jam of the App Store market.

But I’m also thinking I may spend more time on IoT-specific topics: not just potential hub solutions in the forms of apps but the connected objects that are really mobile computing devices in their own right. After all, it remains true to our underlying thesis of a “post-PC” vision. So how about it?

Why Android desperately needs a billion dollar success story (@andrewchen)

But a critical component, of having more apps, isn’t there. Remember how there was always some key games that’d run on Windows that wouldn’t exist on Mac? Or how there were a bunch of business applications that would only run on Windows? That meant that the Windows platform had the virtuous cycle between developers and users to drive total domination.

But Android is not Windows. When you look at the current mobile ecosystem, iPhone has more apps. It has better apps. It gets the designery, well-funded startups to build iPhone-first. Consumers and developers, together, will continue to choose the iPhone until that network effect is broken.

The cost of acquiring mobile app users ebbs in July, but it’s still outrageously high (@Venturebeat)

The cost of getting a loyal mobile user fell 9 percent in July compared to the previous month, but that’s only a little bit of a breather for mobile app developers and publishers, according to a report by mobile marketing firm Fiksu.

The cost per loyal user, or one that opens an app three times, was $1.97 in July, down 9 percent from $2.23 in June. However, there’s not a lot to celebrate, as the costs were still at the second-highest monthly level in the four-year history of the Fiksu indices. And the July costs were up 9 percent from a year earlier.

Hyperlapse: A New App from Instagram That Allows For Time Lapse Videos Without The Pricey Equipment

Cliff Kuang at Wired has the scoop and some insight into how the app was developed, along with some sample videos that are just stunning:

Eventually the duo uploaded video of the app in action to Instagram’s internal message board, where it received the ultimate blessing: a single comment from Instagram co-founder and CEO, Kevin Systrom. It simply declared, “This is cool.” This, in turn, egged them on to present their project to the wider group, at the company’s first “pitch-a-thon” for new creative tools, held last January.

Of course the fact that it’s even a separate app at all begs some questions to those who debate the merits of the single-purpose app/app constellation phenomenon:

The honchos at Instagram figured some users would grok the possibilities immediately and become obsessed with it. But most would ignore it. To built it into Instagram, you’d have to hide it, to keep the core app simple for its millions of users. This would be a double bind for Hyperlapse: Power users would find it annoying to use, if they found it at all, and everyday users would simply never look for it. So they split it off into its own product. “We didn’t want to create a special use that would just be hidden,” says Mike Krieger, Instagram’s co-founder and CTO.

Marc Andreessen (among others) has spoken of services that were at one point the exclusive province of the rich and well-connected that are now accessible to the masses. Even over the last ten years this philosophy bears itself out. Blogging platforms made everyone a writer. Social media made everyone a broadcaster. Smartphone cameras (and by extension, software like Instagram) made everyone a photographer. Will this make everyone a film producer? We’ll see.

Chetan Sharma: The Connected Intelligence Era & The Golden Age of Mobile

Some fantastic stuff in here. About 35 pages in total. Covers (mostly) future mobile enablement of the Internet of Things/Connected Intelligence/Contextual Internet/whatever you want to call it. Are we at the tail end of the Golden Age of Mobile? Or will this era of connected intelligence be its own cycle?

Also, some really good insights into the mobile stack and the relationship between the last mile of connectivity, the API/enabling layer and the software at the top of the stack. The paper ends with a look at this revolution from a policy standpoint: how jobs will be affected, in what sectors and what policymakers will ultimately be able to do to maximize the benefits and mitigate the potential damage.

AM Roundup: Twitch, Facebook’s Clickbait Crackdown & Siracusa’s Reviews

Good morning. Some headlines in tech over the last 12 or so hours that aren’t mobile-specific but are making an impact on the larger tech ecosystem:

Amazon bought Twitch for a little over a billion dollars, $970 million of that in cash, according to Eric Johnson at Re:Code. The video game livestreaming service, which came out of Y-Combinator 2007 class’s Justin.tv, has 55 monthly active users, the brunt of which are free and being monetized off of advertising. However, there’s a growing subscription business that makes up 600,000 users, giving the service a more diversified revenue stream which I’m sure appealed to the folks at Amazon. What was especially interesting about this story is that Twitch was already marked as an acquisition target just days earlier by Google; however, sources at the WSJ say the search giant got cold feet over the last few weeks and pulled the plug on the deal. (edit: Business Insider, citing Forbes, claims it broke down due to antitrust issues)  That gave Amazon the opportunity to sneak in and complete the transaction. So was this a strategic move for Amazon or merely a defensive acquisition to make Google weaker by proxy?

Facebook’s news feed algorithm, EdgeRank, will attempt to crack down on linkbait-y headlines. So the media organizations that make a living off of hyperbolic headlining (BuzzFeed, Upworthy & a host of others) will now be subject to what amounts to informal penalties: their stories will be given less weight by the algorithm and will not show up nearly as frequently in most users’ news feeds. The algorithm will also be giving credence to publishers who post links using Facebook’s now-standard paste-a-link format (which automatically produces the URL/caption) rather than pasting that link within the context of the article itself. You can see examples of both scenarios on Facebook’s press page announcing the changes, which explains it in better detail.

Finally, this was an interesting interview with John Siracusa, he of the exponentially long Mac OSX review. (You can see examples of this at his Ars Technica author page) Some would say he’s swimming against the tide by writing such long-form content but his argument is that people are actually starving for this kind of in-depth analysis, which is hard to argue against considering his reviews actually sell as E-Books on Amazon….and more importantly, sell well.

Reviews for iOS & TestNest: A Pair of New Apps to Help Developers With App Releases

It’s not getting any easier for app developers. We’ve cited some of the more sobering statistics previously: app store revenue disparities, consumers’ unwillingness to give new apps a shot etc. Some folks, however, are trying to help their fellow app developers gain more insight into their apps in order to try and break through the discovery bottleneck. Two such apps debuted on Product Hunt today: Reviews for iOS and TestNest.

Reviews for iOS allows developers, marketers or anyone curious to compile all of an app’s reviews, filter them by various metrics (e.g. number of stars) and translate reviews in a single language. This can provide insight into how a particular app is performing, whether you’re a developer looking for actionable information on how your app is doing or whether you’re simply looking at competitors across a particular category or segment. While iOS provides this information already in iTunes Connect, one of the co-founders, Patrick Balestra, argued in the ensuing discussion that the information provided isn’t as valuable as it could be:

We used iTC for a lot of time and we thought that it wasn’t good enough. Reviews are one of the most important place to get user feedback. There is no way to see all the territories reviews all in once. You can filter by number of stars too. Translating reviews is a tap away and you don’t need to copy and paste multiple times. And one of the most important thing, you’re not notified at all when a new review is published.

The founders are currently selling the app directly for $2.99 rather than going the freemium route….at least for now. We’ll see if they change their mind in the near future.

Screen Shot 2014-08-25 at 4.53.49 PM

The other app, TestNest, allows app developers to split-test landing pages with different images, copy & pricing to see which combinations might appeal to the widest audience. The biggest hurdle is that these are landing pages only, as opposed to actual App Store listings. This is because neither Google or Apple allow developers the ability to do formal split testing in their respective app stores. So testing a landing page with traffic garnered from a paid acquisition program like Google Adwords or Facebook Ads may yield a different set of results than if you were able to test that same copy on the app store itself. Still, if you’re targeting folks who regularly download apps, it’s a way to get at least some idea on what kind of headlines and/or copy might be enticing to people and what may ultimately induce a download. Founder Neek Kurat posted a screenshot in the discussion below of what a potential landing page would look like using Angry Birds as an example:

Screen Shot 2014-08-25 at 4.55.20 PM

 

TestNest is currently in beta and you can sign up for an invite on their landing page.

h/t Product Hunt

Huawei boss says Tizen has ‘no chance’ of success (@engadget)

According to the executive, unnamed mobile networks had asked Huawei to make Tizen smartphones, but Yu feels that the platform has “no chance to be successful.”

That leaves the company with Android as the only thing its handsets can run, and when asked about this potential over-reliance on Google, Yu admitted that he’s concerned, but has “no choice.”

Can you really argue against that? Every Android OEM from Samsung on down is in this situation.

iOS First. Android Much, Much Later (@semil)

Product-market fit is elusive in general, and acutely so on mobile, where distribution pipes are either constrained or flooded. I’m seeing too many teams building for Android too early. Unless there is a huge foundation under the iOS apps, building for Android is likely only to result in a few spikes in user growth and then a lifetime of hair pulling — too much for a small startup to handle. 

This is going to upset Android loyalists but but I think Semil’s right here. For most SV startups and those targeting primarily a Western audience, this is all true. You can always start with a baseline of iOS users and then scale from there, even if it’s a social/communications app which, at scale, you anticipate having say about 75% of your users running Android. The only exceptions to this might be localized apps that are targeting a developing market in particular, in which case the amount of iOS users will be so small as to be meaningless for testing purposes.